Accreditation

 

ADVANCING THE PROFESSION AND THE PROFESSIONAL

As a PRSA member, you have the opportunity to become Accredited in Public Relations (APR) through a universal accreditation program administered by PRSA. Earning an APR demonstrates to your clients, employers -- and to yourself -- your wide-ranging knowledge, experience and professional judgment.  It helps you to learn what you don't yet know and to strengthen your knowledge of what you do.

Areas Accreditation addresses:

  • Research, planning, implementing and evaluating programs
  • Ethics and law
  • Communication models and theories
  • Business literacy
  • Management skills and issues
  • Crisis communication management
  • Media relations
  • Using information technology
  • History of and current issues in public relations
  • Advanced communication skills


The resources you’ll have:

  • Coaching and mentoring
  • Extensive bookshelf of suggested texts
  • Online study and prep resources
  • Feedback through Readiness Review
  • User-friendly Examination
  • Ability to schedule the exam when you want


It is basically a three-step process: a course of study, a Readiness Review Panel session and a computer-based exam. PRSA supports you throughout, with a Study Guide, recommended texts and an online study course to help you prepare for the Readiness Reviewand then the exam,  at  a Prometric Testing Center near you. The  cost is a $25 application fee and $385 examination fee -- $110 of which is rebated to PRSA members when they complete the  exam.

In addition, the Westchester/Fairfield chapter offers free individual or group coaching sessions to help registered applicants prepare for the Readiness Review and written exam.

The Readiness Review Panel is convened by the chapter Accreditation chair and consists of three Accredited members, whose purpose is to help the candidate determine if he or she is ready for the exam by reviewing the candidate's portfolio and providing constructive discussion and feedback. If necessary, the Panel will help each candidate identify where further study may be needed. Candidates can't proceed to the written exam until they've completed the Readiness Review, but they may have as many Readiness Reviews as they need.

When candidates gain their accreditation, our chapter (with their permission) makes an announcement to our members and sends a personal letter to their employers. When you're accredited you're eligible to use the APR initials after your name and to join the Counselors Academy (if you're on the agency side) as well as to advance in leadership roles within PRSA National and to be considered for the College of Fellows.

Please feel free to check out the PRSA Accreditation site for complete information, support instructions, and an application form, and to contact me for a no-obligation conversation.

You might also know and want to talk with your accredited colleagues within our Chapter (you'll find their contact information in our Member Directory):
Sue Dieck, APR
Callie Dawn Ferrari, APR
Stephanie Harwood, APR
Gail Janensch, APR
Don Levin, APR, Fellow PRSA
Kathleen Larey Lewton, APR, Fellow PRSA
Laura Lindsay, APR
Linda Martin, APR
John Morris, APR

Nina Streitfeld, APR, Fellow PRSA
Grace Zimmerman, APR


Stephanie Harwood, APR,
PRSA-WF Accreditation Chair
accreditation@prsa-wf.org