The Westchester/Fairfield Chapter of the Public Relations Society of America. As a chapter of the world's largest organization for public relations professionals, we offer resources and benefits to PRSA members and advance the business and profession of public relations to our community at large.

David Armano: The future of digital media

David Armano is one of the most respected voices in digital media. Six months ago, he listed the "Six Social Media Trends for 2012" in Harvard Business Review. All six are becoming increasingly more relevant. 

Airing honest feedback in advertising, more awareness of our own digital influence, gamification, social sharing, increased social integration into television and crowdsourcing are all trends that are becoming more prevalent. 

David has worked with global brands for years. Currently, he is Executive Vice President, Global Innovation & Integration for Edelman Digital. It's a long title so you know it's good. 

Yet, David is not sitting in a room with many leather bound books and cabinets that smell of rich mahogany. No. He's out there developing digital business for the world's largest PR firm. His blog, Logic+Emotion, is regarded as one of the top 30 marketing blogs by AdAge.  

For the interview, which adds even more detail and the latest insight on what's next, what's coming and how other forms of media will adapt, click. 

PRSA National Offers Free Webinars

This year, PRSA National is hosting a series of FREE WEBINARS for PRSA members, a savings of $75 - $200 each, depending on the webinar. Click to see the list of webinars.

Zipcar Discounts Available for PRSA Members

New discounts! A PRSA/Zipcar partnership means you're now eligible to receive exclusive business rates at Zipcar. Zipcar provides self-service access to a wide variety of vehicles in select cities and is expanding throughout America. Zipcar also has an account set up for PRSA members to join individually. Learn more about all of your member discounts and benefits here: http://bit.ly/zs24Jv. 

Want to see the roster of all FCC programs?

Business Wire provides a free monthly e-mail calendar of all Fairchester Communications Council (FCC) events, including AMA, CT Press Club, FCPRA, IABC, NIRI, PRSA.  To subscribe, just contact Megan Tracy at BW: Megan.Tracey@businesswire.com.

What's New

2012 Mercury Awards: Change in Schedule. The schedule for submitting entries for this year will be in the Fall -- be sure to check our Mercury Awards page during the coming weeks for details on submissions and the awards dinner. 

Gap's social media policy is a guide for other companies.  Visit our Articles section to see how this trendy company keeps it simple.

New Definition of PR Announced: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”  Click to read more about PRSA’s selection process.  

Members-only Benefit: The Chapter sponsors free access to O'Dwyer's weekly online magazine for our members.  Ask secretary@prsa-wf.org for the ID and password (not the same as Member log-in). Do you have a white paper or article you'd like to post on the site to share with members? Just let us know at  secretary@prsa-wf.org.