Meeting/Event Information

Best Client Relations, with Stacey Cohen

October 26, 2017
12:00 PM to 2:00 PM
 Add to Calendar

Giles Communications
2975 Westchester Avenue, Suite 405
Purchase, NY 10577
http://www.giles.com
 Directions

 

 

“Building Winning Client Relations” with Stacey Cohen 

at Peer Group, PRSA-WestFair, Thursday, Oct 26,

at Giles, Purchase, Westchester 

 

Quote: “Get closer than ever to your customers. So close, in fact, that you tell them what they need before they it realize themselves,” Steve Jobs, Founder of Apple 

 

            Agencies and solopreneurs that build and maintain excellent client relations rack up mind and market share.

            In this workshop, takeaways include:

  • What does five-star client servicing require?
  • How to convert clients to go beyond one-time projects
  • 10 Best Practices for building strong, profitable and lasting client relations
  • How to navigate difficult conversations 

            Attend the Public Relations Society of America - Westchester Fairfield Chapter's Peer Group Meeting for Solo Practitioners and Small Firm Owners, Thursday, October 26, at Giles Communications, within a half mile of the I-95 and 287 intersections, at 2975 Westchester Ave, Suite 405, Purchase, NY 10577 (www.Giles.com). [The building is actually on Webb Ave; Purchase is part of Harrison.] 

            Our discussion leader is Stacey Cohen, Founder, President and CEO of Co-Communications, a full-service marketing and communications agency with offices in Midtown Manhattan, Westchester, NY and Farmington, CT.

             Established in 1997, Co-Communications serves a diverse client base including real estate, education, healthcare, non-profit, professional services, and hospitality.

             Stacey began her career at Marsteller Inc. (a division of Young & Rubicam), where she was responsible for expanding the corporate communications program for advertising executives. She then held senior positions in both public relations and marketing over a six-year period at CBS/FOX Video, then the world’s largest home video company.  

             Co-Communications has been awarded the Advertising Club of Westchester’s “Best of Show” (2002, 2010, 2012), Forbes Enterprise Award and was inducted into the Westchester County Business Hall of Fame.

             Stacey was recently named PRSA Practitioner of the Year and a Smart CEO Brava honoree in recognition of her professional achievements, experience and reputation in the profession.

             She is a sought-out industry speaker, HuffPost blogger and has been featured in Entrepreneur Magazine, Forbes, Crain’s, Sales & Marketing and other leading national publications. She serves on the board of The Business Council of Westchester and the UJA. Cohen holds a B.S. from Syracuse University, an MBA from Fordham University and recently completed a certificate program in Media, Entertainment, & Technology at NYU Leonard Stern School of Business. 

            Peer Group attendees benefit as they network, discuss business-building issues, create alliances, share services, find opportunities, and solve problems.

            Twelve seats are available at the Oct. 26th Peer meeting. Attendees pay $5 to the Chapter at the meeting or on www.prsa-wf.org. You are registered when you receive confirmation by email. Bring your lunch or buy it from the building's first-floor cafeteria. Free parking outdoors at both sides of the building. 

            Non-Chapter members considering joining PRSA are welcome to attend two Peer Group meetings. Of course, everyone is invited to all our other luncheons and professional development events.

            Register today through PRSA-WF.org or by emailing as soon as possible. Registration required -- no walk-ins; no no-shows. Cancellations accepted through 10am Thursday, October 26.

            Contact Don Levin, APR, Fellow PRSA, Advisor to PRSA-WF, retired President of Levin Public Relations and Marketing, Inc. donaldlevin@gmail.com, 914-834-5919.

            Thank you, and we hope to see you there.