As a PRSA member, you have the opportunity to become Accredited in Public Relations (APR) through a universal accreditation program administered by PRSA. Earning an APR demonstrates to clients, employers -- and to yourself -- your wide-ranging knowledge, experience and professional judgment.  It helps you to learn what you don't yet know and strengthen knowledge of what you do.

Areas Accreditation covers:

  • Research, planning, implementing and evaluating programs
  • Ethics and law
  • Communication models and theories
  • Business literacy
  • Management skills and issues
  • Crisis communication management
  • Media relations
  • Using information technology
  • History of and current issues in public relations
  • Advanced communication skills

It is basically a course of study, a Presentation Panel session and a computer-based exam. PRSA supports you with a Study Guide, recommended texts and an online study courses to help you prepare for the Panel and then the exam, at testing center near you. The fee is $385. 

In addition, the Westchester/Fairfield chapter offers free individual or group coaching sessions to help registered applicants prepare for the Presentation Panel and written exam.

The Presentation Panel is Accredited members whose purpose is to constructively assess the candidate's KSAs in areas that cannot be done by a computer-based exam. Once the candidate has advanced from the panel s/he may schedule the exam, which must be within one year.

When our members gain their APR, with their permission, we make an announcement to our members and send a personal letter to their employers. You're then eligible to use the APR after your name and  to advance in leadership roles within PRSA National and to be considered for the College of Fellows.

Please check the PRSA Accreditation site for complete information, instructions, and forms. You're also invited to contactr me for a no-obligation conversation.

You might also want to talk with accredited colleagues in our Chapter (check Member Directory for their contact info):

Stephanie Harwood, APR
Gail Janensch, APR
Don Levin, APR, Fellow PRSA
Kathleen Larey Lewton, APR, Fellow PRSA
Linda Martin, APR
John Morris, APR

Nina Streitfeld, APR, Fellow PRSA
Grace Zimmerman, APR

Stephanie Harwood, APR,
PRSA-WF Accreditation Chair
[email protected]