Mercury Awards 2010




Family Centers in Greenwich, CT and Mintz & Hoke Communications in Avon, CT took home "Best in Show" 2010 Mercury Awards for Public Relations Tactics and Campaigns, respectively, in the annual competition hosted by the Westchester/Fairfield, Southern Connecticut and Connecticut Valley chapters of the Public Relations Society of America (PRSA).

The awards were presented at Anthony's Ocean View in New Haven on June 10 and were among a total of 36
trophies handed out by emcee Chris Velardi of News Channel 8. The Mercury Awards competition, now in
its fifteenth year, recognizes outstanding work in the public relations, communications and marketing professions. Entries were judged by the New Mexico Chapter of the PRSA.

PRSA-WF chapter member Bill Brucker, Communications Director at Family Centers, accepted the trophy for
Best In Show for the organization's 2009 Annual Report, which the judges praised for its "excellent execution and design" and "outstanding objective-driven results" Family Centers also won a Gold award for its direct response University Invitation campaign, and tied with Stamford Hospital for Silver Mercury awards in media relations: Family Centers for its Center for Hope Luncheon and Stamford Hospital for the launch of its Mobile Wellness Center.
Scott Orstad, Manager of Corporate Communications at the hospital, is also a PRSA-WF chapter member.

Mintz & Hoke Communications won in not-for-profit community relations for the "Up Your Flu IQ" campaign for the Connecticut Department of Health, cited by the judges as "comprehensive" and "well-executed" with "diverse
tactics to spread the message."

(See list below for all winners.)

The Mercury awards were created in 1996 by the Connecticut Valley Chapter to recognize outstanding work in the public relations, communications and marketing disciplines. In 2004, all three Connecticut-based PRSA Chapters joined forces to make it a regional awards competition, reaching all of Connecticut, Western Massachusetts and Westchester County and the Lower Hudson Valley region in New York. Named for the Roman god of commerce
and travelers - the messenger and guide of the gods -- they are designed to honor creative and strategic
excellence and encourage a higher level of performance.

The Public Relations Society of America (PRSA) ( is an individual membership professional society of more than 20,000 public relations practitioners. The Connecticut Valley Chapter serves Central, Northern and Eastern Connecticut, as well as Western Massachusetts ( The Southern Connecticut Chapter serves
New Haven and New London counties (, and the Westchester/Fairfield Chapter serves Fairfield County
and New York's Westchester County and Lower Hudson Valley region (


The following awards were presented in the STRATEGIC CAMPAIGNS CATEGORIES:

Best in Show
Mintz & Hoke Communications Group (Avon, CT): "Up Your Flu IQ" for the Connecticut Dept. of Health

Community Relations (For Profit)
Gold: Co-Communications (Simsbury, CT): Hartford Business Journal: Leveraging Events to Build a Community
Silver: Adams & Knight (Avon, CT): KBE: Fifty Ways to Make a Difference

Community Relations (Not-For Profit)
Gold: Mintz & Hoke Communications Group (Avon, CT): Connecticut Dept. of Public Health: Up Your Flu IQ

Reputation/Brand Management (For-Profit)
Gold: Co-Communications (Simsbury, CT): Doral Arrowwood: Leveraging Celebrity Status to Enhance a Brand

Reputation/Brand Management (Not-For-Profit)
Gold: Mason, Inc. (Bethany, CT): Hospital for Special Care Brand Management Program

Special Events and Observances 1 - 7 Days
Gold: Co-Communications (Simsbury, CT): Aqua Dog Spa: Doggone Clean! Aqua Dog Spa Opens Its Doors

Special Events and Observances More Than 7 Days
Silver: Adams & Knight (Avon, CT): CHET Dream Big! Competition

Public Affairs:
Gold: Mintz & Hoke Communications Group (Avon, CT): Communicating the Connect-Ability Message.
Silver: Precision Marketing (Windsor, CT): Connecticut Farm Bureau 2009 Save Dairy Campaign

Marketing Products and Services
Gold: Mason, Inc. (Bethany, CT): The United Illuminating Company: Energy Efficiency

Integrated Communications For-Profit Business:
Gold: Mason (Bethany, CT): Connex Credit Union

The following awards were presented in the TACTICAL CATEGORIES:

Best in Show
Family Centers (Greenwich, CT): 2009 Family Centers Annual Report

Media Relations (For-Profit)
Gold: The Kotchen Group (Farmington, CT): Deval Products' Simply Spray Fabric Paint
Silver: tie: Mason, Inc. (Bethany, CT): The United Illuminating Company's Home Energy Solutions
Silver: tie: Gaffney Bennett Public Relations (New Britain, CT): Propark America: Neon Garage

Media Relations (Not-for-Profit)
Gold: tie: The Kotchen Group (Farmington, CT): The Hartford Marathon Foundation's ING Hartford Marathon
Gold: tie: Precision Marketing (Windsor, CT): Connecticut Farm Bureau Association's 2009 Save Dairy Campaign
Silver: tie: Family Centers (Greenwich, CT): 2009 Center for Hope Luncheon
Silver: tie: Stamford Hospital (Stamford, CT): Mobile Wellness Center

Gold: Mintz & Hoke Communications Group (Avon, CT): Connect-Ability: Communicating the Connect-Ability Message
Silver: Connecticut Department of Insurance: Department DOIngs

Silver: Miss Porter's School (Farmington, CT): The Bulletin of Miss Porter's School

Annual Reports (Not-For-Profit)
Gold: Family Centers (Greenwich, CT): Family Centers 2009 Annual Report
Silver: Connecticut Food Bank (New Haven, CT): Hunger to Hope: 2008-2009 Connecticut Food Bank Annual Report

Gold: Miss Porter's School (Farmington, CT): Portrait of a Porter's Girl
Silver: Miss Porter's School (Farmington, CT): Scholars, Artists, Athletes and Friends

Special Purpose Publications
Silver: Yale-New Haven Hospital (New Haven, CT): Nursing Update

Direct Mail/Direct Response
Gold: Family Centers (Greenwich, CT): University Invitation
Silver: Miss Porter's School (Farmington, CT): Are You Ready

Video Programs
Gold: Mason, Inc. (Bethany, CT): Hospital for Special Care Foundation DVD
Silver: Dept. of Motor Vehicles (Wethersfield, CT): Safe Teen Driving (PROMise)

Editorial/Op Eds
Silver: Adams & Knight (Avon, CT): Blum Shapiro Survey of Connecticut Business

Creative Tactics
Gold: The Kotchen Group (Farmington, CT): The Must-Have Mom Manual
Silver: Community Renewal Team (Hartford, CT): Healthy Teen Hartford Billboards

Website Marketing/External Communications
Silver: Connecticut Economic Resource Center (Rocky Hill, CT) - CERC Site Finder

Non-Traditional Communications
Gold: Adams & Knight (Avon, CT): Council for Disability Awareness
Silver: Mason, Inc. (Bethany, CT): Social Media Strategy Implementation


Check back with us for event photos and for information on the 2011 Mercury Awards, which will open the First Quarter of 2011.


If you have any other questions, please contact:
Stephanie Harwood, APR
PRSA Westchester/Fairfield Mercury Liaison
[email protected]
(203) 972-7574



Mercury Awards 2010