Peer Groups

PRSA-WF Peer Groups

In Fall 2006 we launched our Peer Group program -- which has become one of our most popular -- to give  members an informal and inexpensive way to get together once a month to share needs, ideas, vendors, professional resources, and more. There are three Groups:

  1. Corporate Peer Group: for our corporate communicator members
  2. Agency/Solo Peer Group: for principals or staff in a public relations firm, or sole practitioners, consultants, or freelancers
  3. Non-Profit and Government Professionals: for members working in not-for-profits, including hospitals, charities, educational institutions, government agencies, trade associations and more.

The cost is whatever for whatever meal you order, plus $5 for Chapter administration (and a meal chip-in if your Group invites a guest expert.)

These are PRSA-WF member groups, so if you're not yet a member but want to check them out, you're allowed to attend two sessions.

Why Join a Peer Group?

Your peers understand your challenges and issues;  they're like-minded, practical colleagues who can help you leverage your strengths and experience. Two heads are better than one -- and six, eight or ten heads are even better. 
Each Peer Group creates its own agenda and meetings may be self-directed or with an invited guest expert. For example, the Agency/Solo Group might choose (and does!) to explore (a) Retaining and growing clients; (b) Winning business against tough competition; (c) Vendors worth knowing (graphic designers, website developers, printers, computer experts, accountants, etc.); (d) Managing Time and Quality; and (e) Marketing, Positioning, Strategy, Differentiation, Program Creation.

Benefits of attending

  • You'll enjoy the support and encouragement of a network of successful people, to help move your projects, career or business forward.
  • You'll bounce ideas off others and get helpful feedback before you take action -- saving time, energy and money. 
  • You'll increase your chances of reaching your own goals, as a group of people with the same challenges help you create solutions and action steps.
  • You'll benefit from better decision-making and problem solving. 
  • You'll find solutions from proactive, objective people who want you to succeed.  Your peers will be a unique brain trust of people who have "been there and done that".

"The PRSA- WF Corporate PR Peer Group functions are very helpful because best practices and tips are shared.  Meeting with the group reminds me that others go through the same day-to-day challenges I experience at my corporate PR job and this helps my overall perspective as a corporate PR practitioner. It’s a terrific networking opportunity with my corporate peers, as no agency personnel or vendors are invited.”
                                                                          -- Michael G. Ettlemyer; Public Relations Manager, GE Consumer Finance

For example, participants in the Corporate Peer Group have included representatives from Bryant Development, IBM,  Cartus,  InBev USA, FujiFilm Medical Systems, Siemens, General Electric,  U.S. Trust Co., Genesee & Wyoming, Unilever

Want to get started?  We look forward to heaing from you:

Don Levin, APR, Fellow PRSA,
Levin PR & Marketing
Solo/Agency Peer Group Chair and
general Peer Group inquiries
(914) 834-5919