Meeting/Event Information

What's New in Social Media Marketing Today

May 17, 2018
5:30 PM to 7:00 PM
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Hearst Connecticut Media Group
301 Merritt 7, Suite 1
Norwalk, CT 06851



Join us May 17 at Hearst Digital Marketing in Norwalk

If you run a PR agency that relies on digital media – for your own business or for your clients – you do not want to miss this. Even if you know a lot about digital media, you’ll learn even more about strategies, tools and trends in this PRSA-W/F program presented by Rich Campanaro, Senior Vice President of Hearst - Digital Marketing Services and Christa Magistrale, Senior Digital Analyst, Hearst - Digital Marketing Services.

Our chapter members come into regular contact with the Hearst Connecticut Media Group through its five daily newspapers – The Advocate in Stamford, Connecticut Post in Bridgeport, Greenwich Time in Greenwich, The Hour in Norwalk and The News-Times in Danbury.

However, Hearst Marketing Services has also become an expert resource for businesses in the multi-layered world of digital media, putting it in a position to observe trends, know what’s happening in the industry, what works and what doesn’t. During the program Campanaro and Magistrale will discuss:

  • Understanding today’s consumer buying cycle and the sales funnel
  • SEM/SEO, audience targeting, e-commerce, advances in mobile geo-fencing and other cutting edge digital tools
  • Utilizing data to market your business, including through multi layered targeting techniques, content marketing and social media
  • Macro- and micro-marketing, and email marketing today
  • Strategies for high engagement and conversation rates, as well as lead sourcing
  • What websites need today in order to be successful

Rich and Christa will also share their views on current hot-button issues, including the controversy surrounding Facebook founder Mark Zuckerberg, the impact of “fake news” on marketing campaigns and even President Trump’s use of Twitter.

Whether you are on the agency or in-house corporate side, if you want to know how to cut through the online clutter or are simply struggling to keep up with your online platforms, this evening is for you.

When:             Thursday, May 17, 2018

5:30 – 7:00 PM

Where:            Hearst Connecticut Media Group

301 Merritt 7, Suite 1

Norwalk CT 06851

Parking is free. Refreshments will be served.

Seating is limited. Registration required; no walk-ins

Admission for PRSA members is free. Admission for non-members is $25.00, payable in advance through the online registration system. All registrations can be made at

You won’t want to miss this event!


$25.00 Guest ticket


$0.00 Student or PRSA-CT Ticket

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