Meeting/Event Information

Leverage LinkedIn for Your Agency, Company or Yourself

November 13, 2018
7:00 PM - 8:00 PM
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Westside Campus - Western Connecticut State University
43 Lake Ave Extension
Danbury, CT 06811

Everyone talks about the importance of a LinkedIn profile -- but do you know how to use it effectively?

LinkedIn expert Susan Catalano of JQLaCorte and digital marketing pro Robert Clark of LucidPointe are here to tell you why it's important - and why it's the source of today's business and tomorrow's referrals.

LinkedIn is a powerful and mature social media channel for professionals, with more than 560 million users worldwide - 40% of whom check their accounts daily. They're more affluent, educated, employed, and they drive business decisions, with 2x the buying power of the average web user.

It's a significant opportunity for PR agencies, solo practitioners, corporate communications professionals and business development teams.

So join us for Leverage LinkedIn for Your Agency, Company or Yourself and learn tips and tricks for:

  • How to craft a search-optimized, client-centric LinkedIn presence for yourself, staff, company and agency;
  • Ways business professionals can find, connect and generate leads with targeted prospects and referrals sources with ease;
  • How to use LinkedIn to differentiate yourself from your competitors to increase visibility and stay “top-of-mind” with targeted prospects and referral sources;
  • Discover hidden LinkedIn tools to boost reach across the platform and when to involve employees giving you a competitive advantage.

You'll walk out knowing how to use LinkedIn to network, connect, inform and market – and now to turn your LinkedIn profile page into an “information hub” for your target market.

Admission for PRSA members and non-members is $25. Faculty and students of Western Connecticut State University with ID may attend at no charge.