November 8, 2018: 12 Noon: Peer Group Meeting: Events: Create, Manage, Publicize -- What You Have to Know

November 13, 2018: 7:00 PM: Leverage LinkedIn for Your Agency, Company or Yourself



How to hire and manage -- or coordinate with -- an events firm.

How to conceive, plan, organize and carry out events.

Maximize publicity, involve all types of media.

When snags occur -- prevent, recover.

Learn how to publicize and handle special events -- all you have to know (or consider) -- in one fell swoop.

Our Guest-Advisor is Chereese Jervis-Hill, founder of the full-service firm Events to Remember, who has more than two decades of event management and promotion experience and is an accomplished event manager and PR pro with drive, vision, and fresh ideas. 

She has been named among Powerful Women in Westchester County, is a United Way Leadership Westchester Alumna, a "40 under 40” Rising Star, and been awarded Yorktown Business of the Year, the Spirit of Caring Award by Support Connection, and the Community Women of the Year Award by Hudson Valley Hospital Center.   

She sits on a number of local non-profit boards, including the Brieant Youth Alliance the Westchester County’s African American Advisory Board.              

Peer Group attendees network, discuss business-building issues, create alliances, share services, find opportunities, and solve problems.

Twelve seats are open; registration required, $5 at the door. 12 Noon - 1:45 PM. You're registered upon email confirmation. BYO lunch or buy from the building's cafeteria. Free parking.  Co-Communications, 4 Red Oak Lane, Ste 109, White Plains, NY 10604. http://cocommunications.com

Non-PRSA-WF members may attend two meetings. Registration required -- no walk-ins; no no-shows. Cancellations accepted through early Thursday, November 8.           

Register now to Don Levin, APR, Fellow PRSA,  retired President, Levin PR and Marketing: donaldlevin@gmail.com914-834-5919 or 914-263-3439.



Are you really using the power of LinkedIn?

Everyone talks about the importance of a LinkedIn profile -- but do you know how to use it effectively?

LinkedIn expert Susan Catalano of JQLaCorte and digital marketing pro Robert Clark of LucidPointe are here to tell you why it's important - and why it's the source of today's business and tomorrow's referrals.

LinkedIn is a powerful and mature social media channel for professionals, with more than 560 million users worldwide - 40% of whom check their accounts daily. They're more affluent, educated, employed, and they drive business decisions, with 2x the buying power of the average web user.

It's a significant opportunity for PR agencies, solo practitioners, corporate communications professionals and business development teams.

So join us on Tuesday, November 13, for Leverage LinkedIn for Your Agency, Company or Yourself and learn tips and tricks for:

  • How to craft a search-optimized, client-centric LinkedIn presence for yourself, staff, company and agency;
  • Ways business professionals can find, connect and generate leads with targeted prospects and referrals sources with ease;
  • How to use LinkedIn to differentiate yourself from your competitors to increase visibility and stay “top-of-mind” with targeted prospects and referral sources;
  • Discover hidden LinkedIn tools to boost reach across the platform and when to involve employees giving you a competitive advantage.

You'll walk out knowing how to use LinkedIn to network, connect, inform and market – and now to turn your LinkedIn profile page into an “information hub” for your target market.

Tuesday, November 13, 2018
7:00 - 8:00 PM
Westside Campus - Western Connecticut State University
43 Lake Ave Extension, Room 218
Danbury, CT 06811

Register now!

Admission for PRSA members and non-members is $25. Faculty and students of Western Connecticut State University with ID may attend at no charge.


Upcoming Events

Events: Create, Manage, Publicize -- What You Have to Know

November 08, 2018
12:00 PM - 1:45 PM

How Best to Handle Meetings and Events

Read More

Events: Publicize, Create

November 08, 2018
12:00 PM - 1:45 PM

Conduct better meetings and events

Read More





What's New

We post upcoming events and news items of interest on our Facebook page, so be sure to keep checking it.

Members-only Benefits: We sponsor free access to O'Dwyer's weekly online magazine for our members. Contact web@prsa-wf.org for log-in information.

Business Wire sends a free monthly e-mail calendar of all "Fairchester" communications group events, including PRSA, CT Press Club, and more. Just sign up with Megan Tracy at  Megan.Tracey@businesswire.com .

Members: Not sure how to log in? Contact membership@prsa-wf.org for your ID and password information.